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Eminem x Air Jordan 2 “The Way I Am”
photo via KixclusiveReleased: 2008
Creative cross promotion, the Eminem x Air Jordan 2 “The Way I Am” boosted his book of the same title. Released as an online exclusive and limited to only 313 pairs (Detroit what?!), this collabo still holds a special place in the heart of AJ collectors and Slim Shady fans.