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Magic Johnson
photo by Manny Millan via SI VaultWhen: 1990 to 1992
Shoes: Converse Magic, Converse Magic II, Converse Magic USA
Though best associated with the Weapon, Magic Johnson did have a number of signatures shoes with Converse. Releasing during the early 90s, the appropriately titled Magic models saw everything from era-inspired LA flair to Dream Team patriotism. In hindsight, the line reads a little like Converse trying to catch up to the times and the industry shift that was Air Jordan. Still, the shoes have some cool factor with the era-appropriate aesthetic and endorsement of the smiling PG. A many of many business ventures, it should be noted too that in Magic’s retirement he launched his own brand of sneakers and sportswear.
