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words & images // Nick DePaula:
In advance of this week’s upcoming launch of Damian Lillard’s second signature shoe, adidas is sending out this detailed DLillard 2 Media Kit to influencers and friends of the brand around the nation.
Featuring several nods to Dame’s doubted journey to the NBA, from his overlooked and only modestly touted High School career, to his quiet entry into the league, the box celebrates Lillard’s path to being a 2-time All-Star now known for his clutch play, leadership and poise on the court.
Check out the full kit in detail below, highlighting the brand’s “Never Doubt” approach to the season, and let us know what you think of Dame’s second sneaker in the comments section below.
For more on the Adidas DLillard 2, priced at $105 and launching this upcoming Wednesday, January 27th, be sure to read our in-depth interview with adidas Basketball’s VP of Design Brian Foresta.
