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For the launch of the Nike+ Running Man Compilation, the Swoosh tapped A-Trak and Lupe for the official song. This was definitely a new and innovative concept, introducing Nike+ technology back in 2008 and positioning it in direct relation to music from the get-go. While the song was tight, clearance issues kept Lupe off the original track, opening the door for a relatively unknown Kid Cudi to catch his stride.
