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Los Angeles Lakers // 1997-98

O'Neal,Shaq_98NSBB10359

photo by Steve Freeman via Getty Images

The 1997-98 Lakers were an explosion of star power, sending four players to that year’s All-Star Game in NYC. While Nick Van Exel was juicing the newly launched DMX technology for Reebok, Shaquille O’Neal, Kobe Bryant and Eddie Jones all scored their own signature shoes for Reebok, adidas and Jordan Brand, respectively.

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