adidas adiZero Primeknit London Launch Event Recap

After three years in the making, the adidas adiZero Primeknit launched in London for the 2012 Summer Olympics. The seamless sneakers were on display and available for sale, with only 2,012 pairs of the red and white colorway produced. Take a look at images from the pop up shop below.

adidas adiZero Primeknit Display Attendees interacting with the display screen adidas adiZero Primeknit Shoe Wall adidas adiZero Primeknit adidas adiZero Primeknit adidas adiZero Primeknit adidas adiZero Primeknit adidas adiZero Primeknit London Launch Packaging

Photography by Ravi Sidhu