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The NBA is getting ready to take over Salt Lake City this weekend as the league prepares for its annual All-Star Game. Just ahead of the hardwood showdown, adidas Basketball unveils The 2023 Collection: Chapter 02.
Adidas reimagines its legacy basketball silhouettes with new editions of the adidas Forum and adidas Rivalry. The sneakers are adorned with new energy that captures the essence of adidas Basketball from past to present.
You never forget the first time you pick up a basketball. That day connected me to the game forever.
At adidas Basketball, we believe that possibilities are endless when you know your Why.
We hope that this new era of adidas Basketball will remind everyone that the most important part of doing anything is why you started in the first place.
Eric Wise, adidas Basketball’s Global General Manager
Inspired by adidas’ “Remember the Why” ethos, the collection is a showcase of intentional design with versatile footwear and apparel. Made for the modern baller, the capsule balances bold simplicity and ultra-premium materials in tonal shades of “Alumina,” “Black,” “Heather Gray,” “Halo Green,” “Metal Grey,” and “Cloud White.”
The selection includes a variety of shoes, hoodies, tops, shorts, and bottoms, all of which honor adidas’ legacy in basketball. The minimalistic approach gives Three-Stripes a refreshed look that is effortless and functional, while also staying true to adidas’ foundational brand elements.
The adidas Basketball 2023 Collection: Chapter 02 will debut during NBA All Star Weekend on February 17, 2023. To purchase, visit the adidas Confirmed App and adidas.com. Prices range from $35-$110. For more sneaker news and release dates, follow @NiceKicks on Twitter.
