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Earlier today, adidas Hoops hosted media members from around the country at the United Center in Chicago for the official unveiling of the Rose 4. Adidas Global Basketball VP Lawrence Norman greeted a room full of eager attendees, introducing the newest signature shoe from Derrick Rose and its corresponding clothing collection. Designed for the home town point guard’s game, body and lifestyle, the sleek sneaker carries the Sprintframe support, Sprintweb construction and GEOFIT collar that drove the D Rose 3, updated with a Crazyquick outsole for improved traction and flexibility.
As media members spoke to adidas Hoops staff and checked out their latest offering, Derrick Rose quietly walked into the small room, greeting attendees with a beaming smile and friendly salutations. The D Rose 4 was the subject of discussion all afternoon, as was his eagerly awaited return to the NBA hardwood. Stay tuned to Nice Kicks for more coverage of the adidas D Rose 4 “All in for Chicago” Event and get a glimpse behind the scenes at the sights and settings of the official adidas D Rose 4 unveiling below.
