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Adidas today unveils the first shoe to be produced in their revolutionary SPEEDFACTORY production facility in Ansbach, Germany, the Futurecraft M.F.G. (Made for Germany).
A vision that began in Germany but will take hold Stateside next year in Atlanta, the SPEEDFACTORY will reinvent how the three stripes produces product and delivers them to consumers.
The adidas Futurecraft M.F.G. is crafted to provide the ultimate fit and will help bolster the already stellar adidas Running roster. What’s more, the shoe has withstood rigorous testing and undergone ARAMIS technology to further understand the precise detail of how an athlete’s foot moves whilst running. The shoe’s upper is constructed in Primeknit fabrication while of course resting atop Boost cushioning.
Check out the Futurecraft M.F.G. below and stay tuned for more on the SPEEDFACTORY.
