This post may contain affiliate links. Please read our disclosure policy.
adidas Originals today continues their “Originals is Never Finished” campaign aided to inspire the new generation to defy complacency and chase down their dreams. Also based in the brand belief that the past defines the future, the star-studded campaign features all the brand’s culturally bending talent wrapped into one unique statement ad.
Featuring the likes of Dua Lipa, Miles Silvas, Playboi Carti, Lu Han, A$AP Ferg, Nick Young, Kaytranada, Florencia Galarza, Marcelo Vieira and Adrianne Ho, this 2018 edition of the short film champions the creative philosophy behind what it means to truly be original.
Take a look at the adidas “Originals Is Never Finished 2018” film below and stay tuned for more.
