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words // Nick DePaula:
Well, here it is.
Minutes ago on its @ProjectHarden Instagram page, adidas Basketball just unveiled James Harden’s upcoming signature logo for the adidas Harden 1, officially dubbed “The Mark.”
Slated to drop in December, the debut signature shoe for the Houston Rockets franchise player is still months away, but the brand has been utilizing the quirky Instagram account (and virtual reality) to tease out the shoe in the weeks leading up to the official unveil. Each week, the account starts from scratch, with a new nine image grid.
Check out the official James Harden signature logo below, along with a frantic video that the brand also posted. We’ll be sure to keep you updated once more information comes out to help detail out the logo’s design inspiration, and my early (completely uninformed) guess is something around a ‘H’ and a spartan warrior’s mask from the movie 300.
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