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Earlier this month, adidas launched OZWORLD, a Metaverse experience that digs into your psyche and allows you to create your own unique avatar based on how you respond to the personality questionnaire. Coinciding with the launch of OZWORLD comes a collection of physical footwear featuring the adidas OZWEEGO and the adidas OZELIA. The collection also features two brand new silhouettes, the adidas OZNOVA and adidas OZWEEGO META.
The adidas OZWEEGO has a chunky silhouette with a mesh base, dynamic upper, and matching midsole. The adidas OZELIA opts for a more sleek build, with an aerodynamic upper and reflective accents. The all-new adidas OZNOVA finishes off the series with a combination of textile, suede, and semi-translucent rubber uppers. The sneaker has a layered midsole unit with unique cut-out patterns in a ripple formation.
All of the aforementioned sneakers are available virtually on the OZWORLD Experience website. In collaboration with Ready Player Me, the experience is the world’s first personality-based AI-generated avatar creation platform. Visitors who load into the website can generate their own individual avatar based on their scaled responses. Each avatar is complete by the users selecting their favorite OZWORLD sneaker.
The adidas OZWORLD Metaverse Experience is available now, with the matching footwear collection also available. To purchase, visit adidas.com and select retailers. Prices range from $80-$140. The OZWORLD experience will be expanding to its full form on April 28, 2022. To visit, click here. For more adidas releases and updates on all your favorite sneakers, follow @NiceKicks on Instagram.
