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Assuring their presence is felt on the ground in New Orleans, adidas today announces the opening of its Hoops Collective in the Crescent City.

The adidas Hoops Collective will feature six artists creating custom murals, shirts, shoes, posters and more that evoke the spirit of NBA All-Star Weekend and its host city. Through the next couple of days, the three stripes will give basketball fans around the world the opportunity to receive custom artwork and participate in what’s being created through social media.

Take a look at the video below and follow the movement @adidasHoops and #adidasHoopsCollective.

Creating for you. Stay locked here all weekend to be part of the #adidasHoopsCollective.

A post shared by adidas Basketball (@adidashoops) on

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