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With 2015 being a banner year for the iconic footwear brand that is adidas, things just got even sweeter as news has recently broke of a groundbreaking partnership with the Pac-12 conference. The deal with make adidas the official athletic apparel and athletic footwear partner for the conference over the next three years. With various Pac-12 schools already carrying the brand as an endorser, such as Arizona State and UCLA, adidas has to be thrilled at the opportunity to collaborate with the iconic west coast power conference.
The Sr. Director of Sports Marketing for adidas America, Chris McGuire, provided a statement on the partnership, stating the following:
“It is an exciting day for adidas as the Pac-12 is one of the elite conferences in all of collegiate athletics. This new partnership continues to highlight our commitment to U.S. college sports and our focus on aligning with championship-level schools, teams and student-athletes. The Pac-12’s rich athletic and academic tradition and consistent success on and off the field make them a perfect fit for the adidas family. We look forward to our brand appearing on field and court, in stadium, across the Pac-12’s digital properties and on-air during Pac-12 Network broadcasts starting this season.”
With the integration of College Football into the upcoming season of Gridiron Kicks, this latest announcement certainly makes things interesting as the football season approaches.
