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adidas is staying true to its ethos and going ‘All In’ for World Cup 2014. Still the leader in the soccer equipment market, adidas is the official athletic supplier for the historical futbol tournament, and the brand’s strategists are doing everything they can to devise ways to capitalize on the world’s most-watched event. The goal is to make it impossible for any viewer to watch the World Cup without noticing adidas, a gorilla strategy that the brand hopes to will squeeze out more sales. adidas is still the leader o highlight their World Cup “Battle” Pack Cleats and gear, adidas will achieve ‘unprecedented access’ into the tournament in Brazil. Read more on adidas’ strategy for the World Cup from their director of soccer Ernesto Bruce at Biz Journals.
