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The aftermath of the fallout between adidas and Ye is still settling as adidas is expected to lose €1.2 billion EUR (approx. $1.29 billion USD) in revenue in 2023, per The Business of Fashion. After adidas dropped Ye in October 2022, the sportswear giant was left with $530 million worth of unsold Yeezys, putting the brand in critical condition.
Since Ye’s departure, a lot has changed at adidas. Then-CEO Kasper Rorsted announced that he would be leaving adidas in 2023, with former PUMA CEO Bjørn Gulden in line to take over at Three-Stripes. Other teams such as designers and manufacturers have been replaced, with adidas dropping a number of projects.
With so many unsold Yeezys, adidas has been strategizing how to market and sell the remaining inventory. Adidas confirmed that it does have intentions of selling the leftover Yeezy inventory, although no official release plans have been announced yet. However, early photos have given us a first look as to what to potentially expect from the first post-Ye Yeezys.
At this time, it’s still unclear how adidas plans to recover and sell its remaining Yeezy stock, but more details should be available soon. This news comes at extremely troublesome time, as it was revealed earlier this week that another one of adidas’ premier partnerships, Beyoncé’s IVY PARK, is struggling with sales.
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