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adidas has announced its final plans for its remaining adidas Yeezy inventory.
The Three Stripes parted ways with Ye in October 2022 following a series of anti-semitic remarks and antics. In May 2023, the brand released a plethora of vaulted adidas Yeezys. However, in October 2023, the brand announced that it would pause the Yeezy releases that were going to take place in November.
The brand announced on January 31 that it will sell remaining Yeezy inventory at cost in 2024 for around $271M (~€250 million). adidas stated in its press release that the sales will have no impact on its expected 2024 profits.
It was also stated that adidas originally planned to write off the adidas Yeezy inventory but will continue with selling said inventory instead.
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