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Rising star Jenna Ortega joins adidas as its latest brand ambassador. The Mexican-American actress is best known for her role as “Wednesday Addams” and will be the face of a soon-to-be-unveiled adidas label.
My love for adidas is one that goes back years. It’s always had such a presence in sport, music and culture and continues to be an innovator in so many ways.
Growing up for me it always had to be adidas sneakers and tees as the go-to, to this day so much of my wardrobe is made up of the iconic three stripes.
I feel so honored to become a part of this legendary family of changemakers and be the face of its all-new label. Can’t wait to show you guys.
Jenna Ortega
The mysterious new label is adidas’ first in 50 years. Ortega has her intentions set on showcasing adidas through the heart of culture with style, passion, and purpose. Adidas believes that Ortega naturally represents the next generation, who is showing up to the world with expression and compassion.
Alongside being an actress, Ortega takes pride in being a soccer fan, yogi, and advocate who harnesses the power to raise her voice for what she truly believes in.
Ortega has helped Wednesday to be one of Netflix’s most successful shows as the series smashed records, with 341.2 million hours viewed following its debut week. Wednesday beat Stranger Things, who previously held the record, with the Addams Family spinoff remaining the second most viewed Netflix series ever.
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