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Although Breast Cancer Awareness Month won’t begin until October, adidas is celebrating a little early with a striking iteration of its Ultra Boost 4.0 due out next month.
Very similar to past variations of the performance runner under the “Oreo” moniker, this one denotes a smooth marled Primeknit upper with noir cage construction over the midfoot. The tonal heel component is jolted with a shot of purple Ultra Boost branding while the customary pink ribbon, representative of breast cancer awareness, marks the shoe’s backend.
Expect the adidas Ultra Boost 4.0 “Breast Cancer Awareness” on September 1 for $180 at select shops and adidas.com.
