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Adidas struck gold when they debuted the UltraBOOST Uncaged last year. It quickly became their fastest selling running shoe ever, further bridging the gap between performance and lifestyle wears. Today, the brand with the three stripes continues down that path with the introduction of the UltraBOOST Laceless.
Driven by running culture and the UltraBoost’s penchant for unparalleled aesthetics, the Laceless serves to simplify and refine the silhouette while implementation new technological advancements. Taking cues from Aramis, a budding motion tracking technology, the shoe has the ability to track body movement while not losing its style edge as many tech specific models often do.
The adidas UltraBOOST Laceless will retail for $200 and release in Europe on August 1 and in the U.S. on September 1 at adidas.com.
adidas UltraBOOST Laceless
U.S. Release Date: September 1, 2017
Price: $200
