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Deemed by many as not only one of the best performance shoes, but among the best style options this year, the adidas Ultra Boost continues to make the rounds following its inaugural release just a short time ago. Of course already popularized within the sneaker community and across the states, the Ultra Boost makes its way to Boulder, Colorado where adidas updates a few locals to the height of Boost technology.

Confident that the adidas Ultra Boost is the best running shoe ever, adidas put their shoes where their mouth is in Boulder by literally taking the shoes off a few runners feet in exchange for the Ultra Boost. adidas, in exchange, took those runners elder shoes and donated them to Souls4Souls – an international non-profit organization committed to fighting poverty through the distribution of shoes and clothing.

Check out the clip of the activities below and shop the adidas Ultra Boost now at adidas.

 

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