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Jordan Brand, in its genius, knows that releasing the Air Jordan 1 will forever be one of their greatest gifts and equally successful from a business standpoint. They also know that there are only so many OG colorways to go around – all of which will always leave the culture in a frenzy when they return to retailers. So aside from re-releasing them over and over again, how do you navigate continued interest surrounding the shoe?
Well here’s what you do: create variations of those OGs with subtle yet striking differences. The Air Jordan 1 “Game Royal” is exactly that. It’s essentially a riff on the “Chicago” OG, replacing the Varsity Red overlays with a Game Royal substitute.
Early reports indicate that the shoe will release next February, although nothing has been confirmed at this point in time. Take a first look at the Air Jordan 1 “Game Royal” below and let us know if you plan to cop next year.
