Air Jordan 1 High Nouveau "Pure Platinum"

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Is it about time we stopped linking Kanye West to all things “Pure Platinum?” I’d say so. The focus of these Nike/Jordan Brand releases isn’t the once famed brand ambassador. Far from it, actually. Pure Platinum, at its core, is just a great colorway – proven yet again with this upcoming Air Jordan 1 High Nouveau.

Executed in a glowing platinum upper heightened by overlaying synthetic reptilian textures, Bright Crimson accents the liner well while it also appears somewhat muted at the branding. A perforated toe and ventilated Swoosh wrapping the heel add further distinguishing characteristics to this new Air Jordan 1 variation.

Take a look at the Air Jordan 1 High Nouveau “Pure Platinum” and stay tuned for release details.