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A deep rooted focus on women by sportswear and sneakers brands is long overdue. In essence, they not only currently drive said markets, but they generally always have. Both intrinsically and by commercial standards. Nike and Jordan Brand are out in front with their Force is Female and Reimagined Icon moments, respectively. The latter grows larger today with the implementation of three budding Air Jordan 1 Icons.
Firstly, venturing back to a new classic first introduced in 2015 in proper construction, is the Air Jordan 1 Satin “Shattered Backboard” edition. This women’s exclusive features the same silky satin construction that made the “Banned” and “Royal” releases grailworthy in years past.
Moreover, another newly introduced colorway dons the offering in the form of the Air Jordan 1 Rebel “Top 3”. To close, Jordan Brand remixes an OG colorway from 1985 with the debut of the Air Jordan 1 Rebel “Chicago”.
What echoes loudest from this collection is that the production is solely centered around women. Most women who adore and wear sneakers will tell you they “never get the best colorways,” especially not in exclusivity. Here, for once, they do. This signifies a change in direction, and Jordan Brand is clearly rounding a corner with the Air Jordan 1 Icons Collection.
Expect the Air Jordan 1 Satin “Shattered Backboard” release on May 5 and the Air Jordan I Rebel “Chicago” and “Top 3” on May 19.
