Air Jordan 10 "I'm Back" Spring 2018

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This year Jordan Brand will celebrate the 23rd anniversary of its beloved Air Jordan 10. One of the more critical releases for the brand as it pertains to Michael Jordan’s career, originally released in 1995, the shoe serves as his signature model of the moment when he first returned from retirement.

The Air Jordan 10 “I’m Back” honors that place in time with a classic white and black palette that falls in monochromatic place with the recently released Air Jordan 1 “Equality.” Here, though, the sentiment is widely different as this release centers around a fax on March 18, 1995 that simply read: “I’m Back.” Both the date and that proclamation come stitched in Infrared23 on the left and right heel tabs, respectively, honing in on this historic moment.

Stay tuned for release details on the “I’m Back” 10s later this spring.