Air Jordan 10 "Light Smoke" Release Date

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In what maintains another successful summer campaign for Jordan Brand, later this month, the dominating Swoosh entity elongates its reign with a stellar release of the Air Jordan 10.

First championed decades ago for its classic original colorways and the beloved City Series, now MJ’s tenth signature thrives thanks to non-OG iterations that pull from brand heritage yet are produced with contemporary sensibility. The “Light Smoke” release next week is the personification of both.

With traces of the Air Jordan 4 “White Cement” and duality seen through a once exclusive pair produced for participants of the 2018 Jordan Brand Classic, this release marks the first time speckled cement patterning has been seen on the Air Jordan 10.

Expect the Air Jordan 10 “Light Smoke” to take flight on July 28 at select retailers including Sneaker Politics.

Fans of the Air Jordan 10 can also expect the “Orlando” City Series pair later this year.