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This past weekend, ahead of the official December 9 release of the largely touted Air Jordan 11 “Win Like ’96” edition, the shoe released on Nike SNKRS as a part of Nike’s new augmented reality initiative. Yet also looking to fuel this campaign on the ground, Jordan Brand also released the shoe in four key cities critical to Michael Jordan’s championship run in 1996.
En route to his 1996 NBA Finals victory, Jordan and the Bulls had stops in four cities all rivaling formidable opponents – Seattle, Miami, Orlando and New York. Each of those cities played a role in the Air Jordan 11s early release at malls across the country, which saw the shoe available via a Santa Claus sitting in front of a massive Air Jordan 11 box. Customers at those locations were able to unlock the shoe early and cop before the wider launch next month. And while malls in these aforementioned locations were unlocked first, others across the U.S. followed suit once news begin to trickle out regarding the first four.
Take a look at the some of the images from this weekend and let us know if you copped early or plan to grab a pair on December 9.
