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“From an art and science standpoint, the Air Jordan 2011 is all about the modularity piece underfoot…being able to choose your ride…” – Tom Luedecke, Jordan Brand Senior Footwear Designer
Today, January 26, 2011, Jordan Brand officially unveiled the highly anticipated Air Jordan 2011. It is the first performance basketball sneaker to feature two interchangeable midsoles for performance customization. Co-designed by Tinker Hatfield and Tom Luedecke, the Air Jordan 2011’s interchangeable midsoles gives the player an option of being quicker or more explosive. In detail, the red insole incorporates a 3/4 length Air Unit and Cushlon midsole for ultra explosiveness, while blue insole features heel and forefoot Zoom Air Units for ultra responsiveness.
As for outer design cues, Jordan Brand introduces a new material/texture on the Air Jordan 2011: patina leather. Each Air Jordan 2011 is hand burnished giving every pair a distinctive, unique completed form. In addition, Jordan Brand? added elephant print, one of their most recognizable elements, to the Air Jordan 2011 by way of the highly-detailed traction on the outsole. Lastly, the left sneaker contains a perforated “23” in representation for MJ’s love for motorsports, while the right shoe’s tongue features the timeless Jumpman logo.
The Air Jordan 2011 White/Black-Anthracite will officially release on February 19, 2011, for $170.
