Travis Scott Says Air Jordan 4 Black/Red is the Reason We Wear Jordans

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Few sneakers hold more weight than Jordan Brand’s Air Jordan 4 in black and red. A towering design from 1989 that maintains its importance in modern-day, is largely championed as one of the best sneakers of all time.

And as grand as those claims may seem, you won’t find many who disagree.

Returning this year in celebration of its 30th anniversary, Jordan Brand, for the very first time, is re-releasing the shoe in its original form. An aesthetic one-to-one of the 1989 design with even greater material construction, vivid and pulling “Nike Air” branding reside at the heel of the sneaker in a nostalgic ode to yesteryear and a legacy defined.

A first look at the 2019 edition was revealed over the weekend, adding fuel to the fire of a release that’s said to take place on May 11th. Jordan Brand has not yet confirmed the release date of the Air Jordan 4 Black/Red, yet it’s widely expected the shoe will retro this summer.

Certainly the hallmark release of the Air Jordan 4’s 30th rotation, there are, too, hopes that other original pairs will accompany its return. Many have their thoughts set on the noteworthy the “Military Blue” edition. There’s also the “Splatter” 4s, an unreleased sample from ’89.

Update 2/25: A better look at this year’s Air Jordan 4 Black/Red retro has been revealed by ylt_r3. Grab a closer glance ahead of the assumed May release date.

Update 4/11: @J23app has revealed official images of the highly-anticipated Air Jordan 4 Black/Red. May 4th can’t come soon enough. Grab a better look below.

Update 4/16: Jordan Brand today reveals official images of the Air Jordan 4 Black/Red ahead of its May 4 release date. They’ve also offered quotes from brand family members Travis Scott, DJ Khaled, LaVeon Bell and Dexter Fowler, who all sing their praises of the all-time sneaker.

Travis, however, might have said it best. In a very short and potent statement, Scott expressed “These are the reason why we wear Jordans!” He’s definitely not wrong.