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 Last month during All-Star Weekend, Jordan made a big presence with the Jordan Brand 23/25 Experience. The special build out played host to a number of great events but gave consumers an entirely unique way to experience Jordan Brand. In the suite was a special NikeiD set up where one could create their own version of the Air Jordan Alpha 1, the latest Jordan model to hit custom shoe application.
Since the Alpha 1 combines the heritage of the classic Air Jordan 1 with today’s latest technology, I colored up the model with one of my favorite colorways from the Jordan line – Military Blue. A whole new pallet of color options have hit NikeiD for the Air Jordan Alpha 1 including Grape, Emerald, Carmine, Aquatone, and everyone’s favorite, Infrared. Customize your own Air Jordan Alpha 1 at NikeiD. |
