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Under Armour, in their continued efforts to dominant all sporting genres, signs a seven-year deal with English Premier League club Southampton FC to develop and design its match kits.
Already having MVP caliber talent in the NBA, NFL, MLB and professional golf, Under Armour today reaches its second kit deal with an English Premier League team – they first reached a five-year deal with Tottenham Hotspur in 2011.
Aside from designing kits for Southhampton FC, they will also partner on initiatives including the club’s local player academy and aiding in commercial growth in the North American marketplace.
Source: BaltimoreBizJournals