ASICS Hops On The NFT Train With A “Sunrise Red” Collection

ASICS has gone digital, announcing the launch of their new “Sunrise Red” collection. Among the collection, a spread of classic, but digital silhouettes will be available as NFTs sold through online auction.

The capsule will feature 189 total NFTs, including the “Sunrise Red” iterations of GEL-Lyte III, GEL-Quantum, Metaracer, Gel-Resolution 8, Metaspeed, Metaspeed Sky, Metasprint, and other slip-on footwear. 20 NFTs will be available for each sneaker, with one NFT among the set also including a limited edition “Metallic Gold” colorway.

All proceeds from the NFT offering will be reinvested in their Digital Goods Artist-in-Residence Program.

The ASICS “Sunrise Red” NFT Collection is available now through asics.com.

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