atmos And ASICS Get Beefy On The ASICS GEL-LYTE III OG

atmos has teamed up with ASICS and Japanese comedian and meat connoisseur Jimon Terakado on a premium beef-inspired take of the ASICS GEL-LYTE III OG.

The sneaker features a tonal black look using faux pony hair throughout to mimic what Japanese black cattle look like as it’s one of the few Wagyu breeds. Metallic gold accents are seen throughout with PRIME stitched on the lateral heel and KOBE, MATSUSAKA, and OMI stitched on the heel, representing the premium beef of Japan. The insole features a Wagyu print with ASICS branding on the heel. Lastly, a black GEL-LYTE midsole and black outsole finish off the sneaker.

The atmos x ASICS GEL-LYTE III OG “Jimon” is set to drop on July 23rd via atmos.jp for ¥20,350. Check out the official photos below and for all the latest drop dates, head over to our Sneaker Release Dates page.