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Allen Iverson‘s legacy continues to grow.
Authentic Brands Group (ABG), which recently acquired Reebok, has announced a partnership with the iconic point guard & cultural savant.
The partnership will have ABG focused on the growth of Iverson’s entertainment business, securing new endorsements, and strategic partnerships, as well as consumer products that reflect AI’s dynamic & authentic self.
Authentic and I share a commitment to being number one and accepting nothing less.
Our shared values and their relentless drive to disrupt the branding industry make Authentic the ideal partner to take my brand to the next level.
Allen Iverson
The newly formed ABG partnership with Iverson isn’t an acquisition but rather an expansion of Iverson’s brand through products, programs, and more.
Allen is a Hall of Famer and one of the most recognizable basketball players of all time. A trailblazer both on and off the court, Allen paved the way for professional athletes today and we see significant opportunities to build on that success.”
Marc Rosen, President, Entertainment, Authentic
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