"Avengers: Age of Ultron" x adidas adizero Prime Boost

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words // Darren Griffin:

Next weekend marks the widescreen release of one of the most anticipated films of the year, Avengers: Age of Ultron. To commemorate this monumental release in the Marvel universe, the global company partners with sportswear giant adidas for a collaborative footwear and apparel release. The first of the collection to surface is the adidas adizero Prime Boost. Said to debut in the film on one of the new Avengers superheroes, the grey and bright green shoe features a Primeknit upper atop a white Boost enabled midsole below. Avengers branding appears at the heel and footbed completing this very timely joint venture. The “Avengers: Age of Ultron x adidas adizero Prime Boost releases in limited quantities on May 1 – the movies release date – at select Three Stripes locations and adidas.com.