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April 2007
The purpose of petition multiplied by the mass reach of the Internet proved very powerful for the push towards an Air Mag retro. In April of 2007, brothers Mickey and Charles Maloof launched The McFly 2015 project online with the intent of seeing the Nike shoe on shelves. In a matter of months the site was a hit, boasting thousands of signatures and co-signs by the likes of Yahoo!, Wired, and Forbes. Many believed the projects massive success would reach the decision makers at Nike.
