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The world’s baddest bunny is getting ready to takeover Coachella and the brand with the Three-Stripes is at the center of it all. adidas Originals hosts an exclusive on-site pop-up at Coachella in honor of Bad Bunny‘s headlining performance.
The interactive activation takes shape in cube form and is covered in lush springtime flowers. Bad Bunny’s signature logo is made into a lifesize archway that stands tall in front of the pop-up. Benito superfans are going to want to be sure to download the adidas CONFIRMED app, as exclusive access opportunities and other surprise notifications are rumored to be posted throughout the weekend.
Get a first look at the Bad Bunny x adidas Originals Coachella Experience below. Festival-goers can visit the pop-up during both Weekend 1 and Weekend 2. For more sneaker news and release dates, follow @NiceKicks on Instagram.
