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Olivier Rousteing returns to PUMA as the Creative Director for the upcoming Balmain collaboration. As a mélange of Parisian luxury and American basketball, the Balmain x PUMA Collection is an elevated sportswear capsule that delivers luxury on-and-off the court.
The Balmain Court basketball shoe is the star of the collection as the sneaker has been upgraded with a Gold Balmain tongue label, a Balmain x PUMA heel counter, and a special Balmain basketball shoe box. The sneaker is crafted with premium italian leather, high-rebound ProFoam, and high-abrasion rubber for multi-directional traction during game time.
PUMA Hoops athletes Skylar Diggins-Smith and Kyle Kuzma model the collection wearing the capsule’s apparel in the official campaign, which includes warm-ups and uniforms, as well as cap and tees. The collection also offers an exclusive varsity jacket design with nods to the signature Balmain Teddy jackets that are regularly seen on the Balmain runway.
The Balmain x PUMA Collection drops on February 18th at the PUMA NYC flagship store. From there, the collection will release on Balmain.com and PUMA.com for most regions of the world, and from February 28th in the United States. For more sneaker news and release dates, follow @NiceKicks on Instagram.
