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Reebok and Barbie are teaming up for Barbie’s 65th anniversary with the Barbie x Reebok collection of footwear and apparel that merges nostalgia with Reebok classics and modern takes.
The standout sneaker in this collection is the Barbie x Reebok Club C Extra, a platform sneaker with tonal deboss and semi-gloss Barbie “B’s” subtly integrated into the leather panels. The shoe is finished off with shiny mesh detailing and light pink accents, keeping the essence of Barbie alive in every step. Available in both women’s and kids’ sizes, it’s a must-have for Barbie fans of all ages.
For a more retro look, the collection also features the Barbie x Reebok BB 4000 II. This unisex silhouette takes on a premium black suede upper with patent leather side stripes, giving it an elegant twist on the classic basketball sneaker. Embroidered branding and contrast midsole stitching round out this sleek design, making it a versatile option for anyone looking to add some Barbie flair to their collection.
For those seeking performance and fashion, the Barbie x Reebok FloatZig 1 is the perfect fit. With a bold hot pink colorway and embossed Barbie branding, this running shoe stands out in style while delivering top-tier comfort. The Floatride Energy foam in the Zig-shaped sole ensures optimal cushioning and energy return, making it ideal for both the track and the streets.
Beyond fashion, this collection is rooted in empowerment. Reebok will partner with the Barbie Dream Gap Project and Girls Inc. of Boston and Lynn to support young girls in becoming strong, confident leaders.
Additionally, Reebok is donating to Girls Inc. and will host a mentorship session at its Boston headquarters, where young members will meet the designers behind the Barbie x Reebok collection, learn about career paths in footwear, and receive pieces from the collection.
The Barbie x Reebok collection releases on September 20, 2024, via Reebok.com in adult and kids sizing.
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