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#2 – ALIFE
Alife’s work with Reebok?? on the Court Victory “Ball-Out” series is arguably the best shop collaborative series to ever be conceived, but this SoHo based spot brings much more to the table than some kicks covered in tennis ball fuzz.??Alife transformed?? completely on it’s own, but lets not forget about the Asics GEL Godzilla’s and some of their other collaborations. The most recent, the Rivington Club Adidas ZX 7000, was one from the aZX project that definitely helped solidify their place near the top of our list. The fact that Alife has never collaborated with Nike is what really impresses. Consider how difficult it is to become a major player in the sneaker game, and you can see how much creativity and effort Alife has put in to stake their claim in the industry.
Alife x Reebok Collaborations
Alife x Puma First Round
Alife Rivington Club x Adidas ZX 7000
Alife x Asics GEL Lyte III