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Nike Shox R4
The Nike Shox R4 was a shoe that got kids that weren’t interested in sneakers suddenly saving up their allowance or asking their folks for a pair. Flirting with nostalgia by launching in two very Air Max 1-inspired colorways, the kickoff campaign for Nike Shox running started a movement that proved to have endurance. We’ve seen these retro quietly before, but it’d be awesome to see a campaign behind the comeback.
