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New Balance and its soccer football department are making moves. The iconic brand has announced the addition of Bukayo Saka as the brand taps into a historic club and its bright young star.
The Arsenal and England midfielder joins the NB team as the brand expands into the football market. While New Balance isn’t new to the pitch, the addition of Saka signals a more rejuvenated look to the brand.
It feels amazing to have a brand like New Balance behind me. Working with the team and having my family involved has been a great experience so far, and it’s only just starting.
It’s been a special season with Arsenal and England and I’m excited about what the future can bring for my game and now also with New Balance.
Bukayo Saka
