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In a groundbreaking move, Under Armour has announced a multi-year partnership with University of Miami basketball stars, Haley and Hanna Cavinder. This deal marks the first exclusive apparel and footwear agreement for the talented twins, signaling a significant step in their careers.
A Landmark Deal for the Cavinder Twins
Haley, a point guard, and Hanna, a guard, have been making waves on and off the court with their impressive skills and dynamic presence. Now, as the latest brand ambassadors for Under Armour, they will play a pivotal role in the brand’s continued evolution.
“WE’RE THRILLED TO HAVE HALEY AND HANNA OFFICIALLY JOIN THE UNDER ARMOUR TEAM. THEY ARE TREMENDOUS ATHLETES WHO BRING A FRESH AND EXCITING ENERGY TO EVERYTHING THEY DO, WHETHER THAT’S ON OR OFF THE COURT. THEY EMBODY OUR MUSE, THE VARSITY ATHLETE, WHICH IS A NEW GENERATION OF 16–24-YEAR-OLD COMPETITORS WHO ARE COMMITTED TO BECOMING A BETTER VERSION OF THEMSELVES. THEIR INPUT WILL HELP PROVIDE A FRESH PERSPECTIVE AS WE CONTINUE TO INVEST IN SPORTSWEAR, MARRYING THE INNOVATION THAT UNDER ARMOUR IS KNOWN FOR WITH A NEW, FASHION-FORWARD APPROACH.”
– Sean Eggert, SVP of Global Sports Marketing at Under Armour.
Ambassadors for a New Era
As brand ambassadors, Haley and Hanna will be instrumental in shaping Under Armour’s women’s product line. They will test new gear, provide feedback on designs, and feature in branded content that showcases their leadership in basketball and their unique style off the court.
“WE’VE BEEN FANS OF UNDER ARMOUR FOR AS LONG AS I CAN REMEMBER. FROM THE MOMENT WE MET WITH THE TEAM, WE FELT LIKE A PART OF THEIR FAMILY. THEY REALLY UNDERSTAND THE NEEDS OF ATHLETES, AND I’M EXCITED TO SEE HOW THEY MERGE THEIR LEGACY IN PERFORMANCE WEAR WITH STREETSTYLE.”
– Hanna Cavinder
“THIS IS A REALLY EXCITING OPPORTUNITY FOR US TO TAKE ON TOGETHER, ESPECIALLY AS WE ENTER OUR LAST YEAR OF COLLEGIATE ELIGIBILITY AT THE UNIVERSITY OF MIAMI. ALL EYES ARE ON WOMEN’S BASKETBALL RIGHT NOW, AND HAVING THE SUPPORT OF UNDER ARMOUR AS WE TAKE ON OUR FINAL SEASON FEELS LIKE A DREAM.”
– Haley Cavinder
Supporting Female Athletes
This partnership highlights Under Armour’s mission to champion and support female athletes at all levels. By collaborating with the Cavinder twins, Under Armour aims to deliver top-tier products that help athletes perform at their best, while also embracing a modern, fashion-forward approach.
As the Cavinder twins prepare for their final season at the University of Miami, this collaboration promises to be a milestone in their journey, enhancing their performance on the court and elevating their style off it. With the support of Under Armour, Haley and Hanna are set to leave an indelible mark on the world of women’s basketball.
