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Back in 1999 a lot rappers acted like they forgot about Js. With boots and bling dominating hip-hop fashion and airwaves it was time for a change. Enter Marshall Mathers. Rather then step in the club in the same pair of Lugz, Eminem made his MTV VMA debut in the Air Jordan 4 White/Cement retro. He’d later hold his own on stage in the Nike Air Powermatic.
Slim Shady would continue to rock Mikes for the duration of his career and later collaborate on his own Air Jordan 4. Don’t you wanna grow up to be just like Em?
Event: 1999 MTV Video Music Awards
Artist: Eminem
Kicks: Air Jordan 4 Retro White/Cement and Nike Air Powermatic
Year: 1999
