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In his leading role as the frontman for adidas, James Harden stars in his inaugural spot with the German-based brand entitled “Creators Never Follow.”
Keying on Harden’s unique style of play that matches his equally original fashion sensibility, the clip features the whimsical Houston Rockets shooting guard being true to himself in every facet of his life. Whether it’s playing ball, getting dressed or anything other else for that matter, the “creators never follow” theme fits Harden to a T; as does the adidas Crazylight Boost 2015 which he’s worn throughout the NBA season.
Check out the clip above and stay tuned for more from the budding James Harden x adidas partnership.
