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Right in the thick of the World Cup action, we get an up-close look at the cleats being worn on the pitch in Brazil. Each brand has taken a different approach to the 2014 World Cup, with some tapping tradition for inspiration and others, like PUMA, offering players mis-matched options. The designs and colors are largely loud and bold, such as the Nike Magista and the adidas “Battle” pack offerings, but this year’s batch has introduces a whole new level of personalization. From tagging their kids’ names, to representing their country’s flag, the players this year are representing to the fullest. Get a detailed look at the cleats and their customizations from Yahoo below, and keep kicking it with Nice Kicks for much more from this summer’s World Cup.
