Concepts Takes Over the New Balance 998

Concepts and New Balance come together on a new colorway of the 998. Last time we saw these two together was in 2021, dropping heaters like the Concepts x New Balance 992 “Low Hanging Fruit” and the Concepts x New Balance 57/40 “Headin’ Home.”

Built with a perforated leather base and smooth suede, the Concepts x New Balance 998 has Magenta tones that run over the midfoot, mudguard, tongue, and heel overlays. Gold accents the TPU eyelet and heel counter, while Pink embellishes the New Balance “N” logos and front midsole.

Reflective accents on the toe and heel elevate the pair even further. The branded tongues display mismatched embroidery, with Concepts branding is printed on the insoles. The sneaker is complete with a black rubber outsole and an extra set of laces.

The Concepts x New Balance 998 is expected to release soon, so be sure to check back with our sneaker release dates page for updates. Take a first look at the sneaker below and follow @NiceKicks on Threads.

Concepts x New Balance 998 U998CN