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The New Balance 327 is taking the world of sneaker by storm. The vintage-inspired silhouette has been an instant success thanks to handful of colorways and collaborations dating back to the early spring of 2020.

The momentum of the runner continues as a legendary retailer provides a take on the model. Concepts draw inspiration from a New England classic as the “Cape Codder” iteration mirrors the summer classic that is the cranberry vodka. The shoe features an all-red upper inspired by the concoction as an icy outsole and a pop of green lands on the midsole meant to emulate ice cubs and a lime wedge.

Take a detailed look at the pair below ahead of its release dates. Are you looking to grab these? Consume responsibly if so.

Concepts x New Balance 327 “Cape Codder”
Release Date: August 7, 2020 (Concepts) August 13, 2020 (General release)
Price: $140
Concepts x New Balance 327 “Cape Codder”
Concepts x New Balance 327 “Cape Codder”
Concepts x New Balance 327 “Cape Codder”
Concepts x New Balance 327 “Cape Codder”

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