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Baby Keem takes a second from his busy Big Steppers tour schedule to announce a new endorsement deal with Converse. The Grammy award-winning artist is often seen in Chucks, with his akin creative partner pgLang dropping a pair of his own earlier this year.

At only 21-years-old, this is the “Orange Soda” rapper’s first ever brand deal. Keem posted a reel on his Instagram that was captioned with the hashtag, “Create Next” — leaving no significant info in regards of what’s to come. In the video, the rapper is seen in a lab cooking up new designs and perhaps even another mixtape.

Keem is in good company at Converse as he joins creatives and athletes like Tyler the Creator, Shai Gilgeous-Alexander, Draymond Green, Natasha Cloud, and Alexis Sablone.

More details on the Baby Keem x Converse deal should be available soon, so be sure to check back with our sneaker release dates page and our sneaker news tab as well. In the meantime, take a look at the campaign images below and follow @NiceDrops on Twitter.

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