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The guard will have a signature shoe under the brand in 2024.
De’Aaron Fox and Steph Curry are teaming up as the Sacramento Kings guard joins Curry Brand.
“I have always said that my work on the court means nothing if I can’t utilize my platform to do good, and that’s why I have always admired what Stephen has done with Under Armour for the basketball and underrepresented communities,” De’Aaron Fox said in a press release.
Not only will Fox have his own Curry Brand signature shoe in 2024, he will work closely alongside Steph and the Curry Brand to innovate footwear and apparel. Fox will also oversee Under Armour’s grassroots basketball and UA Next programs, including supporting Steph’s annual Curry Camp.
“I couldn’t think of a better athlete and person to join the Curry Brand team,” Steph Curry said in the press release. “He believes in Curry Brand and our mission as much as he believes in himself on the court. I’m grateful to have a partner that is so dedicated to our brand and invested in what our collective future holds.”
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